Organized and unorganized apparel retail stores marketing essay abstract apparel industry in india is an industry where there is seen a continuous deviation in consumer’s choice and preference. India’s fragmented retail sector is in a churn and two major developments last week point to the consolidation currently underway the churn has been precipitated by the fragmented nature of the. Human resource management in organized retail industry in india 493 remaining 92 percent is left unorganized and within the organized sector, apparel is the largest segment while food and grocery and mobile and telecom are the other major. An analysis of indian retail industry pgp2009-2011 page1 we wish to sincerely express our gratitude to all those who helped us in achieving this moment of writing the project report on retail.
What is the future of organized retail in india let’s consider some of the factors that could affect the future of organized retail in india consumers – who understands the indian consumer the best will win in the end what do we mean by the indian consumer' is it the teenager in mumbai who commutes by local train, buys fashionable clothes from linking road and watches movies at the. Organised retailing in india : opportunities and challenges kanwaljeet assistant professor (contractual) chaudhary devi lal university, sirsa expected to be worth us$ 13 bn by 2020 of this, organized retail is expected to grow at a rate of 25% pa a significant new trend emerging in retail sector is the increase in sales. Downturns, , the organized retail market in india is growing exponentially due to growing consuming classes resulting from economic growth and organized retail is attracting more and more existing shoppers into its open.
This have made the entry of global retail giants to organized retail sector in india difficult this is a challenge being faced by the indian organized retail sector but the global retail giants like tesco, wal-mart, and metro ag are entering the “challenges for the retail sector in india”. Sales through the unorganized retail sector are predominant in india with the organized retail sector being a lot smaller it is estimated that over 95% of retail in india is done through the unorganized channel however, as the employment rate and disposable income levels have risen over the years, consumers in india have begun to turn. Organized retail in india is at nascent stage organized retailing in the last decade has emerged as one of the sunrise industries in india today, the indian consumer armed with a higher income.
No wonder india is the ninth largest retail market in the world with annual retail sales of ~usd 215 bn in 2005 however, the share of organized trade in india is. Bengaluru: india’s retail market is expected to grow to us$ 11 trillion by 2020 on the back of income growth, urbanization and attitudinal shifts the organized retail sector which is estimated to reach approx 18-20% of the total sector, by 2020, is growing at a high rate of 20%-25% pa. Retail market in the indian organized sector is expected to cross rs 1000 billion by 2010 traditionally the retail industry in india was largely unorganized, comprising of drug stores, medium, and. About organized retail organized retailing is the process of selling goods or merchandise all under one roof in a fixed location such as a departmental store, hypermarket, supermarket or even a convenience store.
In india it was in 1995 when organized retail finally started taking shape when the indian government had started relaxing policies and market liberalization was taking place the sector has undoubtedly drawn benefit in that period because of the liberalization as the government is encouraging more and more fdis into the country. India has occupied a remarkable position in global retail rankings the country has high market potential, low economic risk and moderate political risk india is expected to become the world's third-largest consumer economy, reaching us$ 400 billion in consumption by 2025, according to a study by. As economic growth brings more of india’s people into the consuming classes and organized retail lures more and more existing shoppers, by 2015, more than 300 million shoppers are likely to patronize organized retail chains.
The retail industry is divided into organized and un-organised sectors organized retailing refers to trading activities undertaken by licensed retailers, that is, those who are registered for. Organized retailing is the process of selling goods or merchandise all under one roof in a fixed location such as a departmental store, hypermarket, supermarket or even a convenience storetechnavio's analysts forecast the organized retail market in india to grow at a cagr 2426 percent in terms of revenue over the period 2013-2018.
Organized retailing: in india, traditional forms of independent owned small business and co-operatives have lost their earlier charm though the arrival of organized retail in india is a bit late but it is increasing by leaps and bounds. Organized and modern retailing in india: a bird’s eye view 3 hafiz wasim akram 1, organised and modern retailing in india is a huge industry in terms of size according to india retail attracted about $ 18 billion in fdi representing a very. Organized retail in india, challenges and prospects the indian organized retail industry is valued at about $300 billion and is expected to grow to $427 billion in 2010 and $637 billion in 2015 retail market india today is the second fastest growing economy of the world after china.